Thursday, 23 February 2012

Evaluation

4. (ii) How Did You Use New Media Technologies In The Construction And Research, Planning and Evaluation Stages?

This collage shows how we used photoshop to create our digipack and poster. The three images in the left had corner reveal how many layers we had to use in order to create the desired effect. As the initial tree image is created from three different images, the tree shape, the image of the leaves underneath and the black shadow around the edge, this accounts for three layers for just one part of the front cover. 

The main editing we used on our creation of the ancillary texts was changing the levels, to create a "cross processed" effect on the background as well as slightly on the leaves as well. We played a lot with the contrast of the images, as there is a lot of black lines and shades in the background, we didn't want them to stand out and distract from the text. Therefore, we tried to lower the contrast of the aged background which would brighten the tree image as well as the text. However, as the music video has a low saturation, we wanted this to be conveyed linked through with the digipack and poster. Therefore we played a lot with the saturation of the images, making them appear to be relatively gloomy and dim as opposed to bright and loud. 

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