Evaluation

1. (ii) In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions Of Real Media Products?

1. The lyrics of the song when this clip was taken are “a few drinks would help me forget her” and the image shows the lead singer (protagonist of the music video) drinking with his friends. The opening lyrics are all to do with drinking and ‘drowning ones sorrows’ and the footage of a bar and ordering drinks is a clear reference to the lyrics.
2. This clip from “Pumped up Kicks” by Foster The People, shows the singer (the following shots show other band members) singing in front of a large audience. This would illustrate to the people watching the video that the band is successful and popular as in their video they are performing before their admiring fans. 
3. This video clip was taken from The Foo Fighters song “Pretender.” The Foo Fighters are a typical rock band. This is conveyed in this clip as the singer is playing an electric guitar which is one of the main instruments used in rock music. He is also conveying other Rock Music conventions, such as his long hair which is very common among the rock music style. Also, his outfit helps to convey the genre - a t-shirt and jeans. If it were a rap video it would be expected that he would be wearing a much baggier top and trousers with ‘Bling’ as opposed to tighter fitting clothing.
4. This image is taking from “Danni California” by Red Hot Chilli Peppers. The video shows the different ages of music, this shot was taken from the band performing as a sex pistols like group, shown through psychedelic colours and outrageous fashion sense.
5. The camera shot seemed really different and original. Taken from “Nothing” by The Script, it is a shot from below of a women lying in water. It reveals her her dress floating in the river whilst also capturing the light of the sun from above the river
6. This clip is taken from “Heaven” by Emili Sande. The lighting is effective here as the her face is lit from the side making the left side of face appear to be in shadow making her face appear almost as a silhouette. However, the natural lighting has made the street outside her window appear to be lit normally. The sheer darkness mixed with the brightness outside contrasts each other and reflects on the somber mood of the song.
7. Once again, this clip is taken from “Nothing.” It demonstrates a clear use of mise-en-scene as the band members are acting as a group of friends looking after a drunk character. They are seen coming out of a bar and the message of the song is reflected in the action.
8. This clip from “Please Please Please Let Me Get What I Want” by Slow Moving Mile is similar to “The Scientist” due to the idea of the persona being the singer, beginning by lying on the floor. Also, the references to trees and woods is also used in both videos. Using nature and woods was also used in my music video
9. The shot of a woman lying in water with a flowing dress on is used in “Nothing” by The Script too. The person in the water is symbolizing the loss of something, generally love. Once again, this was also used in my music video too.